Wondering how to increase dispensary traffic? You’ve come to the right place.
In this day and age, there are a number of ways to market your dispensary and bring in new customers. But ultimately, it’ll come down to a combination of effective marketing and providing a quality product and experience.
In this post, we cover how to increase dispensary traffic by implementing an assortment of strategies. Keep reading to gain insight into enhancing dispensary visibility online to increase foot traffic.
Local SEO Strategy for Dispensary
Creating and implementing a local SEO strategy for dispensary operations is a solid foundation for dispensaries looking to increase traffic. This increases the chances customers will find the dispensary when searching online for dispensaries in the area.
What is Local SEO for Dispensaries?
Local SEO for dispensaries involves optimizing a dispensary’s website and online presence to rank highly for searches related to the dispensary’s location. When potential customers in the area search for dispensaries, businesses that appear at the top of the results are more likely to get noticed and generate traffic.
To create a local SEO strategy, consider using keyword research to identify relevant keywords and phrases that potential customers are using to find dispensaries in the area. Once you know what keywords to target, you can start optimizing your website and online listings for those terms.
Here are a few tips for how to optimize your dispensary’s website for local SEO:
1. Make sure your website is mobile-friendly. More and more people are using their phones to search the web, so it’s important that your website is designed for mobile devices.
2. Use relevant keywords on your website. Include keywords related to your location in the titles and content of your pages. This will help your website rank higher in search results for those terms.
3. Add your business to online directories. Listings on online directories like Google My Business and Yelp can help improve your visibility in search results.
4. Claim your business listings. If you haven’t already, claim your business listings on popular directory sites. This allows you to add more information about your dispensary and helps customers find the right information when they’re searching for you online.
Benefits of Local SEO for Dispensaries
Local SEO for dispensaries helps these operations become more visible in the region they serve. When potential consumers in your target region conduct an online search for cannabis dispensaries, those that appear at the top of the page are more likely to be noticed and drive traffic.
In addition to increasing visibility, local SEO can also help dispensaries build trust with potential customers. When customers see that a dispensary is appearing in search results, they’ll be more likely to trust that the business is legitimate.
Building trust is important for any business, but it’s especially crucial for dispensaries since cannabis is still federally illegal. Local SEO can help show potential customers that your dispensary is a trusted and safe place to purchase cannabis.
Incentivize New Customers
Bringing new customers into a dispensary can be a challenge, but there are a number of ways to incentivize these individuals. One common method is to offer first-time customers a discount on their purchases. This can be a percentage off their total order or a freebie like a pre-rolled joint or cannabis-infused treat.
In addition to discounts, dispensaries can also offer loyalty programs to keep customers coming back. Many cannabis businesses use punch cards or rewards programs to give customers a free item after they make a certain number of purchases. This helps ensure that customers will return to the dispensary to redeem their reward.
Another way to incentivize new customers is by hosting events at the dispensary. These events can be educational, like cannabis cooking classes or grow workshops. Or they can be more fun, like Halloween parties or holiday celebrations. Events are a great way to bring new people into the dispensary and show them what makes your business special.
Form Partnerships with 420-Friendly Businesses
Partnering with other businesses in the cannabis industry can also increase traffic to a dispensary. But sometimes, other 420-friendly businesses can help, too.
Delivery services, yoga studios, junk food joints, and more can all be potential partners for dispensaries. For example, a dispensary could team up with a local pizza place to offer a discount to customers who purchase cannabis and pizza at the same time.
These partnerships are beneficial for both businesses involved. The dispensary gets more foot traffic and the other business gets exposure to a new group of potential customers. It’s a win-win for everyone involved.
Have Vendor Demonstrations On-site
Some dispensary operators find that having vendor demonstrations on-site helps increase traffic. This gives potential customers the chance to see and learn about new products before they make a purchase.
These demonstrations can also help build relationships with vendors. These vendor relationships are important for dispensaries since they provide access to new products and help ensure a steady supply of inventory.
Encourage Social Engagement
Social engagement is another excellent way to increase traffic to a dispensary. This can be done by hosting social media giveaways, running contests, or offering discounts for customers who share photos of their purchases on social media.
Incentivizing social engagement is a great way to get customers talking about your dispensary online. These conversations can help attract new customers and build interest in your business, driving more foot traffic to your shop over time.
Offer Branded Dispensary Swag
Getting a brand’s name out there is important for any business, and dispensaries are no exception. Offering branded dispensary swag is a great way to increase brand awareness and attract new customers.
Some popular items to brand with a dispensary’s logo include t-shirts, hats, lighters, pipes, and rolling papers. These items can be given away for free or sold in the dispensary. Either way, they’ll help get the word out about your business and bring new people into the store.
Make sure the branded items are high quality so customers will be proud to wear or use them. This will help ensure that your dispensary’s name is associated with positive experiences and generate goodwill among potential customers.
Perform Educational Workshops
Educational workshops are the perfect opportunities to give customers a crash course on all things cannabis. These workshops can teach customers about the different strains of cannabis, how to roll a joint, how to make edibles, and more. They can also be used to dispel common myths about cannabis and help people understand the benefits of using marijuana.
Educational workshops are a great way to increase traffic to a dispensary because they attract new customers who are interested in learning about cannabis. These workshops also create a sense of community and build relationships between the dispensary and its customers.
Final Thoughts on Increasing Dispensary Traffic
The cannabis industry is growing rapidly and dispensaries are popping up all over the country. But with so many businesses competing for customers, it can be tough to stand out from the crowd.
Local SEO can help increase visibility and attract new customers. But as we’ve shown in this article, there are other ways to increase traffic to a dispensary. By offering discounts, hosting educational workshops, and giving away branded swag, dispensaries can attract new customers and keep them coming back for more.
If you need assistance with your digital marketing efforts, feel free to reach out at any time. We’re always eager to work with our friends in the cannabis space!